Frends packaging
The new frends packaging; showing loads of product, calling out features that went unnoticed before, looking like serious business, without being too serious, black but white, white but black, round but square; heavy on tech-icons.
working with the chinese vendor was an adventure, like a punch in the throat is an adventure…
p.s. how bout this mid floor unit.
imagery hinting at snow surf fashion travelling….for every style we have six different images that rotate randomly…
